EP 114 - Getting Found Online: SEO and Social Media for Wedding Photographers with Catalina Jean
This week on the podcast, I’m chatting with Catalina Jean - a former wedding photographer turned marketing and SEO expert. We talk about SEO in a very real, practical way - from understanding how Google actually works to why platforms like Instagram and TikTok are now search engines too. Catalina breaks down how photographers can improve visibility without chasing trends or relying solely on social media, and why slower bookings aren’t always about your work - they’re often about being harder to find.
Meet Catalina:
Catalina Jean is a wedding photographer, SEO strategist, and mad scientist of marketing. She creates high impact courses for photographers and wedding pros to book out their year, with ease. She believes owning your own business is a hack in the matrix - everyone who has the pull should have access to all the info on how to create a business that thrives.
Her Approach to Marketing
Catalina has a very practical, slightly “hacker-brained” approach to marketing. She’s always been curious about how systems work - from coding and tinkering when she was younger to understanding how Google decides what shows up first. That curiosity turned into a serious skill set, and now SEO is a huge part of how she helps creatives build more stable, long-term visibility.
We talk a lot about the current state of the market - especially weddings - and why so many photographers feel like bookings have slowed down. Catalina explains that for a lot of people, it’s not a talent issue at all. It’s a visibility issue. Fewer eyes, more competition, and way too much pressure being placed on social platforms that are constantly changing. Her solution isn’t panic or chasing trends - it’s diversification. Building a marketing foundation that includes SEO so your work can be found by the right people at the right time, even when Instagram is quiet.
If you’ve been feeling stuck, confused by the market, or like you’re doing everything right but still not getting traction, then I hope this conversation will feel motivating and helpful!
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Connect with Catalina:
Check out her “SEO for Socials” course here
Website: https://catalinajeaneducation.com/
Instagram: https://www.instagram.com/catalinajean/
